CELLUCOR SOCIAL CONTENT
Launching a dynasty
To celebrate the 10th anniversary of their flagship product (C4), Cellucor released a limited edition pre-workout product named C4 Dynasty. I received packaging designs (including the packaging animation seen below) and was tasked with developing a campaign look and feel for social based on those designs. Inspired by the excellent packaging, I created complimentary art direction for the creative as well as developed animations, selected music, and utilized video shot by our award-winning video team to provide the maximum engagement on social.
crafting the ultimate launch
For the re-launch of Cellucor’s incredibly popular C4 Ultimate pre-workout line, I was tasked with developing assets that first teased and then fully revealed the revamped product. To do this, I used a slanted polygon based on C4 Ultimate’s packaging as a framing device and dressed it in a synthwave-inspired aesthetic that accentuated the mystery of the new formulation. After the art direction was complete, I moved into developing animations and tri-posts to further drive social engagement to support a successful product launch.
electrifying halloween content
Halloween was the perfect time to highlight one of Cellucor’s more fun products, C4 Energy Gummies. I collaborated with our copywriters and the social team to come up with a few copy options and eventually landed on my line ‘Send Tingles Down Your Spine’ as a fun play off of the energetic effects of the product. From there, I developed a tri-post for the brand’s Instagram feed and an animated asset to further grab attention on social.
My Role: Art Direction, Animation, and Asset Production
Creative Director: Eric Bookout
Project Management: CJ Martini
Additional Designers: Logan Kees and Amanda Bell
Copy Direction: Chris Ullery and Renee Perrine
Video Content: Jackson Burris and Henry Ceiro
Product Renders and C4 Dynasty Packaging Animation: John Ikera
Social Strategy and Content: Jeff Giordano and Chase Long