AMD x AUSTIN FC

STADIUM SIGNAGE

For the last few years, I have worked on creating AMD’s stadium signage for their partnership with Austin FC. I always enjoy the challenge of this project, specifically due to the highly unique formats and challenges that are presented. It is also a chance to work with dynamic, attention-grabbing motion design techniques. Since I have done this project yearly, I look forward to pushing myself and delivering assets that improve on the previous year’s designs.

2025 CREATIVE

For the 2025 assets, we planned to carry over the previous year’s headline, so I wanted to make sure that I provided something new and exciting with the visuals. Having been studying 3D modeling and motion design in Blender, I created an approach that would leverage those skills by visually demonstrating each part of the headline as a piece of tech that AMD had a hand in. By modeling each asset myself, I was able to design the objects to have the same style, materials, and animation. Thus, creating a consistency and rhythm across the entire runtime.

2024 CREATIVE

Our major takeaway from the assets that I created for 2023 was that we wanted to have the AMD logo ever-present while still having changing imagery and headlines. To do this, I developed a system where we could change out the headline and supporting imagery while always keeping the AMD logo visible. This resulted in more brand recognition and brand remembrance according to a survey done by the Austin FC internal team.

ASSETS IN ACTION

My Role: Art Direction, Motion Design, 3D Modeling and Rendering

Head of Design for AMD: Daniel Moore

Project Management Team: Zacharias Mack and Tyler Webb

In-game photography provided and owned by Austin FC.